Farm Stores in agriburbia: The roles of agricultural retail on the rural-urban fringe

  • Lenore Newman University of the Fraser Valley, Department of Geography and the Environment
  • Lisa Jordan Powell UBC Faculty of Land and Food Systems
  • Jennifer Nickel University of the Fraser Valley, Department of Geography and the Environment
  • Dylan Anderson University of the Fraser Valley, Department of Geography and the Environment
  • Lea Jovanovic University of the Fraser Valley, Department of Geography and the Environment
  • Eileen Mendez University of the Fraser Valley, Department of Geography and the Environment
  • Barbara Mitchell University of the Fraser Valley, Department of Geography and the Environment
  • Kathryn Kelly-Freiberg University of the Fraser Valley, Department of Geography and the Environment
Keywords: Rural/urban fringe farm retail, agritourism, multifunctionality, local food

Abstract

This investigation highlights the role of on-farm stores on the rural/urban fringe near Vancouver, Canada. Operators achieve higher economic return by targeting populations interested in local food and in agritourism, including customers from towns in the fringe and from the larger nearby urban center. The farm stores catered to a rural idyll that reflects cultural conceptions of farm life. We suggest the multifunctional landscape of the farm store provides economic and cultural benefits, and should be considered as sustaining agriculture. The study revealed that farm store operators in particular share the rural idyll of urban consumers, though agritourism operators are more consciously including rural elements in their operations.

Published
2017-05-26
Section
Original Research Article