Negotiating farm femininity in agricultural leadership

Abstract

A growing number of women in the Canadian Prairie region are advancing into leadership roles in agriculture, which remains a predominantly male domain. In this research we explore how professionally and managerially employed women in agriculture in the provinces of Manitoba, Saskatchewan, and Alberta navigate being a leader in an industry characterized by rural hegemonic masculinity. We explore and examine the personal experiences and observations of these women regarding gender, leadership, and the current state of prairie agriculture as it grapples with being more inclusive, diverse, and equitable. We found that to gain legitimacy as a leader in agriculture women are enacting a complex mix of traditional femininity, anti-affirmative action, and masculine-coded farm credibility. Women are required to be both like a man and like a woman to differentiate themselves—both from men and from one another—as they navigate both similarity and difference in their gender performance. Expanding on the work of Mavin and Grandy’s (2016) work on respectable business femininity, we have conceptualized this performance as “respectable farm femininity” to reflect the specific experiences, and previously unexplored domain of women in agricultural leadership (outside of the on-farm contexts that make up the scholarship in this area). These expectations are rooted in more traditional constructions of rural, hegemonic masculinity, but carry important weight in conferring legitimacy to women in agricultural leadership. This has important implications for how women are able to carve out their career path on the way to leadership.